tag:blogger.com,1999:blog-198939242011-05-28T11:05:24.662-04:00Downtime, put to workBen Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.comBlogger401100tag:blogger.com,1999:blog-19893924.post-1149629774598255582006-06-06T17:27:00.000-04:002006-06-06T17:36:14.600-04:00

Along with Dion Hinchcliffe, another blogger who's been finding his voice recently on web 2.0 for the enterprise is Peter Rip of Leapfrog Ventures, who writes the EarlyStage VC blog. Here's what Peter wrote a couple of posts back:I subscribe to the thesis of enterprises as a natural user of all this technology and have for a while. Companies are communities. Supply chains are social networks. A

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1147983695723046432006-05-18T16:21:00.000-04:002006-05-18T16:25:14.753-04:00

If so, this handy list of web 2.0/marketing 2.0 conferences through the end of the year may be just the information you need. Now where's my online travel planner?

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1147874596660492282006-05-17T09:48:00.000-04:002006-05-17T10:03:16.690-04:00

Dee Rambeau at the Adventures in Business Communications blog pointed me to this interesting and well-written white paper (registration required) on the three ages of marketing: marketing 1.0 (one-to-many push communication of an undifferentiated message to the masses), marketing 1.5 (one-to-one push communication of a personalized message) and marketing 2.0 (many-to-many messy conversations

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1146243743759756022006-04-28T11:23:00.000-04:002006-04-28T14:37:32.483-04:00

I love machinima. Being a Halo addict and all, my favorite is this hilarious series. Now, Boing Boing brings us news of a mightily ambitious machinima series called Bloodspell, that's taken 10,000 man hours of work - 99% of which was donated freely by volunteers. According to BB,The full film will be about the same scale as the first Star Wars movie in terms of number of sets, characters, and

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1146235843866291402006-04-28T10:10:00.000-04:002006-04-28T14:39:13.330-04:00

Over at the Investor Relations blog, Dominic Jones has been putting the boot into podcasting, citing cost and effort vs tiny audiences. (Curiously, Dominic is very upbeat about blogging. I guess it bolsters credibility if you appear more selective about the different flavors of Web 2.0.)Now, Dominic discovers that earningscasts.com is offering to turn your analyst calls, investor days, broker

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com1tag:blogger.com,1999:blog-19893924.post-1146076794250243442006-04-26T14:20:00.000-04:002006-04-28T13:39:49.650-04:00

As if more evidence were needed, this news from the BBC confirms that it is streets ahead of most private broadcasters, newspapers and other traditional media outlets in adapting itself to the new realities of the read/write web. Mark Thompson, the public broadcaster's boss (or "director general", as the Brits call him) is quoted as saying:There's a big shock coming.The second wave of digital

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1146064581466334852006-04-26T10:54:00.000-04:002006-04-28T13:40:14.810-04:00

My European colleague Philippe Borremans is rounding up the crowds for the first European meeting of the Internationl Association of Online Communicators. You can read my report from the IAOC's inaugural Valley Forge meeting here.Brussels meeting topics include opportunities and limitations of weblogs, the changing role of the press release, the business case for RSS and managing an online crisis

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1146061274888809872006-04-26T09:36:00.000-04:002006-04-28T13:40:31.300-04:00

I'm most of the way through Yochai Benkler's new 500-page tome, The Wealth of Networks, which is being variously touted as the most important book of the century, the "central text" of the new, information-commons based economy, etc, etc.I've had mixed reactions. On the one hand, Benkler's robust treatment of the economics of what he calls "nonmarket" based peer production (ie, information goods

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1145039198037878822006-04-14T12:22:00.000-04:002006-04-28T13:40:49.520-04:00

Thanks to Dee Rambeau for passing on this awesome Landrover site. It's a super-clever deployment of narrowcasting to extend the Landrover brand - tune into "Go Beyond" Landrover TV to celebrate "the spirit of adventure".It's also an ambitious attempt to build a file-sharing community around a commercial brand. (Believe it or not, the best execution of this I've seen so far is from a dog-food

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1144430884918468822006-04-07T12:56:00.000-04:002006-04-28T13:41:09.270-04:00

Thanks to Kevin Dugan, linking to Seth Godin, for alerting me to this handy news music website, and for planting a seed in my mind about my genealogy.I love news music. So dramatic. So...Burgundy

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com1tag:blogger.com,1999:blog-19893924.post-1144351184993108152006-04-06T14:55:00.000-04:002006-04-28T13:41:30.310-04:00

A flap, nay a veritable kerfuffle has broken out over Forrester's latest research on podcasting. Pointing out in this post that just 1% of online households in North America regularly download and listen to podcasts, Forrester's Charlene Li goes on to caution companies againstdashing out to create expensive original content for a small audience – unless they gain value from being seen as

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com4tag:blogger.com,1999:blog-19893924.post-1143597324403831582006-03-28T20:53:00.000-05:002006-04-28T13:41:51.390-04:00

This from Boing Boing. It's self-evident, when you think about it.

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1143562057459573632006-03-28T09:36:00.000-05:002006-04-28T13:42:12.303-04:00

Over at Blackfriars' Marketing blog, Carl Howe continues his excellent coverage of the decline of TV advertising. Carl ends his latest post by asking the following key question:The real question: if someone like Proctor and Gamble dumps TV advertising as its primary medium, where should that money go? The next few years in marketing are going to be very interesting.I have a few thoughts, Carl:1.

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1143474755054419882006-03-27T10:41:00.000-05:002006-04-28T13:42:43.833-04:00

Shel Holtz put me onto this site last week - adcandy, where consumers compete with each other to make DIY advertising for their favorite brands. Killer idea - but sparse on content so far.Adcandy is currently soliciting user-generated creative for Cozy, a hand-knitted iPod sleeve in "vibrant colors from certified, organic cotton yarn" and N.O.-Xplode, a "pre-training energy and performance

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1143473678856094862006-03-27T09:40:00.000-05:002006-04-28T13:43:07.033-04:00

I was in Valley Forge, PA, at the end of last week, at the inaugural meeting of the International Association of Online Communicators. Thanks and kudos to Don Dunnington for collecting such an interesting bunch of people together. I especially enjoyed the mix of folk - academics, consultants, professional communicators and new media types like Shel Holtz and Neville Hobson, who gave their

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com2tag:blogger.com,1999:blog-19893924.post-1142947054891801232006-03-21T08:08:00.000-05:002006-04-28T13:43:29.830-04:00

Interesting post from Tom Foremski here on how companies are combining the roles of strategy and corporate communications. Tom writes:if you think about it--it makes perfect sense because strategy and communications are naturally linked. Yet in most organizations the corporate communications is run by the marketing group. In my opinion, corporate communications and business strategy should be one

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1142605937201014402006-03-17T09:14:00.000-05:002006-03-17T09:33:41.246-05:00

Early vaporwareCaption: Scientists from the RAND Corporation have created this model to illustrate how a "home computer" could look like in the year 2004. However the needed technology will not be economically feasible for the average home. Also the scientists readily admit that the computer will require not yet invented technology to actually work, but in years from now scientific progress is

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com1tag:blogger.com,1999:blog-19893924.post-1142519893632500652006-03-16T09:33:00.000-05:002006-03-16T09:38:13.646-05:00

Podtech.net gets VC fundingMy friend John Furrier at podtech.net, a great creator and aggregator of podcast content, has just secured $5.5m in VC funding. Congrats, John.

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1142434406604949262006-03-15T09:28:00.000-05:002006-03-15T18:48:45.090-05:00

Fortune 500 business blog wikiThanks to Prof Bainbridge for this resource from SocialText for anyone who wants to keep track of Fortune 500 companies that have "business blogs": the Fortune 500 business blog wiki.So far the wiki tracks 24 Fortune 500 companies with business blogs, which SocialText defines as:active public blogs by company employees about the company and/or its products.The entry

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1141847992310777952006-03-08T14:20:00.000-05:002006-03-08T15:14:54.996-05:00

Killer homepagesTech nerd anti-aestheticist Robert Scoble blogged a couple of days back about the role of "anti-marketing" design - websites which appeal not just in spite of, but because of their "ugly design". According to Scoble, butt ugly sites like myspace.com, google.com and craigslist.com work becauseWe’ve built a bulls**t filter that filters out well-designed things in a commercial

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1141764691017312462006-03-07T15:30:00.000-05:002006-03-07T15:51:31.043-05:00

Newspaper readers as editorsOver at FT.com (subscription required), the online editors have begun an interesting experiment. Business-celebrity readers get to play newspaper editor and "choose the news": make their own judgments about what's the most important news of the day. The rest of us then get to enjoy the benefits of their filtering and news judgment.Kicking off for the pink un this week

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1141305146781333372006-03-02T07:58:00.000-05:002006-03-02T11:11:40.953-05:00

How bloggy is your newspaper?This bit of research from Jay Rosen and his "Blue Plate Special" team at NYU (via Instapundit) looks at which US newspapers have made best use of blogging. The winner? The Houston Chronicle, "by a mile". Runners up, in order:Washington PostUSA TodaySt Petersburg TimesAtlanta Journal-ConstitutionSan Antonio Express-NewsHonorable mentions to The Oklahoman and the New

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1141143956641206252006-02-28T11:21:00.000-05:002006-02-28T11:25:56.650-05:00

Kevin Marks on the net generation gapIn this posting, Kevin Marks has the same reaction to Danah Boyd's analysis of MySpace as I did - and collects up some other odds and ends on the net generation gap.

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1141142886715471752006-02-28T10:55:00.000-05:002006-02-28T11:08:06.750-05:00

Financial analysts are ludditesFinancial-information giant Thomson Financial has just released this interesting survey of interactive media usage among buy and sell-side financial analysts. Among the findings: only 7.4% said they use blogs just 7% prefer to get information via RSS (by contrast, 77% choose email as the preferred way to get information) just 3.7% cite podcasts as a source of

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1141088611174169832006-02-27T19:56:00.000-05:002006-02-27T20:03:34.253-05:00

A new tool for social-network, p2p collabovatingDo you spend your waking hours realizing collaboratively filtered news aggregators in Ajax? If so, you probably merit an entry in The Official Anti-Web 2.0 Wiki.

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1141079684144154522006-02-27T16:57:00.000-05:002006-02-27T17:34:47.863-05:00

Has MySpace stolen Google's evil?Even in Internet time, social networking site MySpace has enjoyed phenomenally quick growth - 56m accounts (and counting) since its launch in 2003, most of them 14-24 year olds. Most media attention has focused (predictably enough) on the dangers of MySpace - online predators, bullying and so on. In a level-headed antidote to this hysteria and moral panic, Danah

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1140791159927027482006-02-24T09:13:00.000-05:002006-02-24T09:25:59.940-05:00

And now for some light relief...Oddly enough, I started my career in journalism in India, working for a tiny, disreputable New Delhi news agency. Ever since, I've had a soft spot for all those qualities that make Indian journalism unique - the fruity language, the rampant hackery, the shaky grounding in fact or reality.This just in from a news source called dailyindia.com, "your daily news source

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1140641408192302922006-02-22T15:31:00.000-05:002006-02-22T15:50:08.216-05:00

The inevitable rise of the video blog?After a lengthy clearing of the throat about how technology is changing TV delivery, this Tech Central Station column by Ed Driscoll poses a question that's been vexing me recently: will videoblogging, or vblogging, usurp audio podcasts and written blogs?The technological impediments to vblogging are disappearing rapidly - trends in bandwidth and storage

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com1tag:blogger.com,1999:blog-19893924.post-1140207583114802032006-02-17T14:37:00.000-05:002006-02-17T15:19:43.150-05:00

The Web 2.0 "bubble", cont...Having failed so spectacularly to call the dotcom bubble, journalists tend to see bubbles everywhere these days, from housing to currency markets to government and household debt - and even to the ragbag collection of technologies and web usage patterns we call Web 2.0.Slate Moneybox columnist Daniel Gross has just penned a top-class example of this "

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1140204479480963722006-02-17T14:14:00.000-05:002006-02-17T14:27:59.503-05:00

Here's a great resource from web-site designer Ben Hunt for anyone interested in contemporary web design. Ben, the design of your own website isn't too shabby either. Lots of white space, simple, sparse but vibrant graphics and big, easy-to-grok text.Ben also gives us some handy and simple-to-follow tutorials on HTML, CSS, JavaScript, etc. Maybe after studying these for a bit, I'll stop

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1140040209355577592006-02-15T14:36:00.000-05:002006-02-15T16:50:09.393-05:00

Twenty steps to making a great podcastThanks to my colleague and fellow podcaster Josh Scribner for passing on this handy list of twenty steps to making a great podcast from internet marketing consultant Carson McComas.Carson's list looks very serviceable to me. I'd go for a truncated version, however. ("Be Chunky" didn't resonate too loudly.)1. Be short2. Be relaxed and conversational3. Be

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1139842703960915632006-02-13T09:31:00.000-05:002006-02-13T15:37:14.476-05:00

NYT on New Marketing visionary Robert M GreenbergIn every rambling, overwritten newspaper feature article hides a pithy news story just waiting to be liberated. This 2,900 word New York Times profile of Robert M Greenberg over the weekend contains as much as a paragraph or two of key insights.Mr Greenberg runs a 450-person interactive marketing agency called R/GA. Technologies such as the

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1139594745594191722006-02-10T13:00:00.000-05:002006-02-10T13:05:45.616-05:00

Neville Hobson likes our podcastsNeville Hobson at NevOn gives IBM's podcasts a shout out. Thanks, Neville. We like your work, too.

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1139514584497497312006-02-09T14:33:00.000-05:002006-02-09T14:49:44.523-05:00

The New Model NewspaperWow! For anyone who thinks newspapers are dead and buried, check out the way the Houston Chronicle is covering the trial of Jeff Skilling and Ken Lay, the two former top Enron executives. The Chronicle has taken a gripping local news event and built an online community of journalists, attorney bloggers, armchair pundits and blustering columnists. Lots of opinion, lots of

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1139503933874533612006-02-09T09:41:00.000-05:002006-02-09T11:53:31.576-05:00

IBM and podcasting: an updateLast week, I had a conversation with Bernie Goldbach, Ireland's "überblogger" (how do they come up with these names, anyway?). Bernie was interested in IBM's internal and external podcasting activities, so I gave him an update. Bernie also gave us at IBM some great tips about how to take our work forward. Bernie recorded our conversation, and put it out as a

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1139494052330981002006-02-09T08:37:00.000-05:002006-02-09T09:07:32.353-05:00

Blogging "solutions"I've been catching up on Charlene Li's blog and saw she has an open invitation for feedback and functionality on corporate blogging "solutions" - packages of technology that give employees tools to blog with.This reminded me of a recent conversation I had with the CEO of a British newspaper group who said he needed more "new media" in his business model mix. What technology

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1139055476866461332006-02-04T07:16:00.000-05:002006-02-04T07:17:56.873-05:00

Heh. The Bad Pitch Blog

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com2tag:blogger.com,1999:blog-19893924.post-1138996364539130562006-02-03T14:40:00.000-05:002006-02-03T14:52:44.560-05:00

Smart Mobs gives a shout out to the Adobe/Macromedia newsletter, which points to a site built by Samsung that uses a game to advertise the features of a Samsung cell phone - by playing the game itself.I'm a big gamer and so far have found the application of advertising to games a wee bit literal - virtual billboards with virtual billboard advertising, basically.I'm sure there are more creative

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1138986279348321382006-02-03T11:54:00.000-05:002006-02-03T13:47:26.730-05:00

NYT v blogs: round 1 to the bloggersInteresting post here at kottke.org comparing the online reach of the New York Times against the online reach of bloggers. Kottke notes that: In 2002, Dave Winer of Scripting News and Martin Nisenholtz of the New York Times made a Long Bet about the authority of weblogs versus that of NY Times in Google: In a Google search of five keywords or phrases

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com0tag:blogger.com,1999:blog-19893924.post-1138909225192471892006-02-02T13:46:00.000-05:002006-02-02T20:18:39.260-05:00

Media economics, revisitedCarl Howe at BlackFriars Communications adds his $0.02 to the chatter about why the mainstream media's business model continues to erode. According to Carl, Mass media economics are changing because 1. media is cheaper to produce and distribute, 2. advertising is more networked and easier to measure, but 3. audience attention is scarcer and more expensive to

Ben Edwardshttp://www.blogger.com/profile/11019288118497504946noreply@blogger.com3